UTILITY BRANDING

Nowadays, messages in tickets, bills and paper cups remind us over and over about that beautiful phone we saw last month. Oh Yeah! Advertising is everywhere from bus shelters to malls, street furniture – utility Branding rapidly reaches the entire urban population.

This medium has an exposure time of 5-7 minutes which is unheard of in any other ad stream. For example Aavin uses 9 Lakh paper cups in Chennai every month. We help companies share their story through such common utilities customers use.

A recent study has shown that people are hyper-aware of their surroundings during travel and therefore, seventy-eight percent of travelers said that informative content from brands can influence their decision-making process during travel. 1.2 Lakh users operate the IRCTC site at any time and generates 7200 tickets per Minute. We can help the common tickets become tickets to booming sales through Our creative interventions.

The Indian industry is expected to use targeted ads to the extent of Rs 19,000 crores by 2020, while growing at 3X of industry average with mobile media taking 60% of the share. This is because targeted ads are almost twice as effective as non – targeted ads. We provide expertise in understanding and leveraging the social graph and behavioural data for advertising to bring in rich dividends.

A brand exists in the minds of customers. On an average, 5 to 7 brand impressions are necessary before someone will remember your brand. We craft branding and merchandising interventions that are memorable for their quality and reliability of the interaction.

Price, availability, and personal preferences all play a role in the buying decisions of customers. Providing a p roduct sample or a freebie cuts through this noise. On the surface, freebies look like obvious money losers. But we help you handle the campaign wisely highlighting the ‘generousity of the company’ and help boost sales with more “word of mouth” marketing and enhanced reputation.

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