PUBLIC RELATIONS

Gone are the days when PR was limited to just simple management, press outreach for newspapers, radios and television, press release distribution etc. Ever expanding communications channels – from traditional media to new media have resulted in more businesses jostling for consumer’s limited attention. To add to this complexity, 57% consumers say they buy or boycott brands based on the brand’s stance on a social or political issue while 82% of consumers stopped doing business after a bad experience. As public relations becomes more crucial, we help devise the public relations strategy for greater integrated with the stake holders and position the brand for success.

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