Faced with slowing economy and pruned marketing budgets, industry players were initially focusing on inexpensive yet smart marketing by going in for below-the-line (BTL) activities. But these days, even with better budgets there has been a gradual shift to below-the-line activities, because such advertising allows them to directly target specific customers, building relationships and driving individual responses. We have consistently worked with organizations to devise measurable, targeted and conversion driven below the line advertising campaigns.

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